Privacy Policy

Effective Date: July 27, 2026

Reason for the Loom (“Reason for the Loom,” “we,” “us” or “our”) respects your privacy. This Privacy Policy explains how we collect, use and disclose personal information when you visit www.reasonfortheloom.com (the “Site”), make a purchase, submit an inquiry, subscribe to communications or otherwise interact with us.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following categories of personal information:

Information You Provide

You may provide information directly to us when you:

  • Place or attempt to place an order

  • Submit a custom-rug or general inquiry

  • Contact us by email

  • Subscribe to marketing communications

  • Create an account

  • Participate in a promotion, survey or other Site feature

This information may include:

  • Your name

  • Email address

  • Telephone number

  • Billing and shipping addresses

  • Order and purchase information

  • Rug sizes, color preferences and customization details

  • Photographs, inspiration images or other information submitted with an inquiry

  • Account login information

  • Communications you send to us

Payment Information

Payments are processed through Squarespace and its connected third-party payment processors. We do not directly store your complete credit- or debit-card number. Payment processors handle your payment information according to their own privacy policies and security practices.

Information Collected Automatically

When you visit the Site, Squarespace and other service providers may automatically collect information such as:

  • IP address

  • Browser and device information

  • General geographic location

  • Pages viewed and links selected

  • Referring website

  • Dates and times of visits

  • Shopping-cart and checkout activity

  • Cookie and similar technology identifiers

2. How We Use Personal Information

We may use personal information to:

  • Process, fulfill and deliver orders

  • Communicate about purchases, production and shipping

  • Respond to questions and custom-rug inquiries

  • Create quotes or recommendations

  • Process payments and prevent fraudulent transactions

  • Provide customer service

  • Administer returns, exchanges, store credits and claims

  • Maintain customer accounts

  • Send marketing communications when permitted

  • Operate, maintain and improve the Site

  • Understand how visitors use the Site

  • Protect our rights, customers, business and Site

  • Comply with legal, tax, accounting and regulatory obligations

3. How We Disclose Personal Information

We may disclose personal information to service providers that perform services on our behalf, including:

  • Squarespace, which hosts and supports the Site and online store

  • Payment processors and financial institutions

  • Shipping carriers and delivery providers

  • Rug manufacturers, artisans and order-fulfillment partners when necessary to produce or fulfill an order

  • Email, marketing and customer-communication providers

  • Website analytics and technical-service providers

  • Accountants, attorneys, insurers and other professional advisers

These parties may access personal information only as reasonably necessary to perform their services or satisfy applicable legal obligations.

We may also disclose information:

  • To comply with a subpoena, court order or other legal requirement

  • To investigate suspected fraud, security incidents or unlawful activity

  • To protect the rights, safety and property of Reason for the Loom, our customers or others

  • In connection with a merger, financing, sale, reorganization or transfer of all or part of our business

We do not sell personal information for money.

4. Cookies and Similar Technologies

The Site uses cookies and similar technologies to operate correctly, remember preferences, maintain shopping carts, understand Site activity and improve performance.

Squarespace may place cookies necessary for Site functionality and may collect visitor information for Squarespace Analytics. Third-party services connected to the Site may also use cookies according to their own privacy policies.

You can manage cookies through your browser settings and, when available, through the Site’s cookie-preference banner. Blocking certain cookies may prevent parts of the Site from functioning properly.

5. Analytics

We may use Squarespace Analytics and other analytics services to understand information such as Site visits, traffic sources, page views, searches and sales activity. Analytics information helps us improve the Site, product offerings and customer experience.

6. Email Marketing

If you subscribe to our mailing list or otherwise consent to receive marketing communications, we may send information about new rugs, promotions, events and other updates.

You may unsubscribe at any time by selecting the unsubscribe link in an email or contacting us at kmcgee@reasonfortheloom.com. Unsubscribing from marketing messages will not prevent us from sending transactional communications concerning an order or inquiry.

7. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, resolve disputes, enforce agreements and comply with legal, tax and accounting obligations.

Retention periods may vary depending on the type of information and why it was collected.

8. Data Security

We use reasonable administrative, technical and organizational measures intended to protect personal information. The Site uses Squarespace’s hosting and security infrastructure, including encrypted HTTPS connections.

No internet transmission or electronic storage method is completely secure. Therefore, we cannot guarantee absolute security.

9. Your Privacy Choices and Rights

Depending on where you live and subject to applicable law, you may have the right to:

  • Request access to personal information we maintain about you

  • Request correction of inaccurate information

  • Request deletion of certain information

  • Obtain a copy of certain personal information

  • Withdraw consent where processing relies upon consent

  • Opt out of marketing communications

  • Appeal a decision concerning a privacy request

  • Exercise other rights provided by applicable law

To submit a privacy request, email kmcgee@reasonfortheloom.com with the subject line “Privacy Request.” We may need to verify your identity before completing a request.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

10. Third-Party Websites

The Site may contain links to third-party websites, including social-media platforms. We do not control and are not responsible for the privacy or security practices of those websites. Please review the privacy policy of any third-party service you use.

11. Children’s Privacy

The Site is intended for a general audience and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has submitted personal information to us, please contact us so that we can take appropriate action.

12. International Visitors

The Site is operated from the United States. If you access the Site from another country, your information may be transferred to, stored in and processed in the United States or another country where our service providers operate. Those locations may have data-protection laws different from those in your country.

13. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, services or legal obligations. The updated policy will be posted on this page with a revised effective date. Your continued use of the Site after an update constitutes acknowledgment of the revised policy.

14. Contact Us

For questions about this Privacy Policy or our privacy practices, contact:

Reason for the Loom
Email: kmcgee@reasonfortheloom.com
Website: www.reasonfortheloom.com